Through ‘Wake Your Mind’s title, Nic & Bossi had
communicated a belief in border-free electronic music to fans. Its message was
embraced by untold thousands of clubbers and music lovers around the world,
subsequently turning into a groundswell movement. The #WYM tag was widely
adopted as the abbreviation-of-choice for those wishing to display a more
flexible/less tribal outlook to electronic music.
Throughout late 2013 and early 2014, Cosmic Gate added other
significant dimensions to Wake Your Mind, further spurring the #WYM effect.
Following rave receptions to a string of sold out Wake Your Mind In Concert
gigs they launched WYM Records. Attached to the Armada Label group, it was
conceived as a home for freethinking, no-borders music, which was immediately
underlined this by its first release. Winning widespread praise from the press,
‘So Get Up’ - featuring the 1993 original lyrics and vocals by Californian rapper-poet, Ithaka - was seen by both fans and the media alike as an (aptly) bold
‘new-avenues’ musical exploration by Cosmic Gate.
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