Source:IMDB
In 1999, after starring in her first feature film at the age of eighteen (the little-watched White Valentine), Korean actress Jun Ji-Hyun was still largely unknown.
But according to most media sources, she suddenly became an extremely high-profile public sensation later that same year when she appeared in this hugely popular commercial for Samsung My Jet Printers (DNA series) shown energetically dancing to a remix of the iconic 1993 song, "So Get Up", by Ithaka (aka Californian songwriter, vocalist and contemporary artist, Ithaka Darin Pappas).
The commercial was made by CJ E&M Pictures in Seoul, South Korean for approximately $1,900,000 dollars. And incorporated an internationally recognized choreographer as well as an experienced troop of background dancers to compliment Jun Ji-Hyun.
The version of the song So Get Up featured in the campaign, called the Get Up! Go Insane! Remix, was made by UK producers Stretch & Vern, who in 1996 brought Ithaka to England to re-record his 1993 classic for their own interpretation of the tune. The final result restructured the vocal hook differently from the original, but the overall lyrical message was the same, So get up...and live life to the fullest !
This anthem of defiance and celebration was exuberantly communicated by Jun Ji-Hyun hyper-kinetically dancing with supreme confidence to Ithaka's shouts of "Get Up! Go Insane!". And the mass repetitive primetime exposures of the ad sky-rocketed Jun Ji-Hyun from being a relatively unknown actress to becoming a cultural youth-icon for all of South Korea and beyond (and eventually one of Korea's biggest film and television stars). Not to mention the fact, that overall, the campaign helped to sell more than eight-million Samsung printers. The Samsung My Jet commercial won four national and international awards for Best Commercial for its year of release (1999).
Ji-Kyun has since gone on to star in Sassy Girl (one of the biggest films in Korean history), You Who Came from the Stars, and The Legend of the Blue Sea series. She has won several national and international awards for her acting ability.
Ithaka's "So Get Up" has gone on to become The Most Remixed Acapella in musical history as recognized by the Guinness World Book of Records. As of 2016, there were more than eleven-hundred released remixes.
*Lyrics & Vocals by: Ithaka
"SO GET UP"
THE END OF THE EARTH IS UPON US
PRETTY SOON IT'LL ALL TURN TO DUST
SO GET UP FORGET THE PAST
GO OUTSIDE HAVE A BLAST
GO A THOUSAND MILES IN A JET AIRPLANE
GO OUT OF YOUR MIND GO INSANE
TO A PLACE YOU NEVER BEEN BEFORE
EAT ICE CREAM OUR YOULL LICK THE FLOOR
CUZ, THE END OF THE EARTH IS UPON US
PRETTY SOON IT'LL ALL TURN TO DUST
GOODBYE MY FRIENDS, GOODBYE WORLD
I'LL SEE YOU IN THE NEXT LIFE
More information about So Get Up:
https://en.wikipedia.org/wiki/So_Get_Up
https://www.facebook.com/IthakaBlue/
SO GET UP - lyrics and vocals by Ithaka.
Publishing: Ravenshark Music/Scion Four Music/ASCAP
See his new vocal-only album entitled
"So Get Up & The Lost Acapellas"
released by Sweatlodge Records.
https://www.cdbaby.com/cd/ithaka2
So Get Up has been written about by: Ariya Beitollahi, Ryan Farber, Steph Evans, Hugh Lurcott, Hannah DeuPree, Lena Kochetkova, etc ...............................
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....for publications such as: Mix Max, Daily Beat, DJ Mag, Magnetic Magazine, Insomniac, etc
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